Our mission
Own Greens’ mission is to offer consumers a new food experience and thereby have a real impact on the food system. Nowadays, when consumers buy food, there’s often intervention from farmers, traders and supermarkets. However, Own Greens wants to ensure that consumers regain ownership of their food. With growing solutions such as the PlantHome, consumers can grow fresh vegetables and herbs in their own home in a simple and cleanway. This isn’t only an advantage for the consumer, but it also contributes to a large number of sustainability goals. Growing food at the consumer’s home, for example, results in fewer emissions from transport and less food waste, because consumers can grow according to their own needs.
A long-term solution!
Although growing your own foods is very trendy at the moment, Own Greens is by no means a one-hit wonder or just part of the hype. Own Greens offers various, scalable growing solutions with which the consumer can expand their home-growing if desired. It is therefore possible to ultimately grow all fresh vegetables and herbs according to your own needs at home, without the intervention of farmers or shops. In addition, Own Greens’ systems do not use pesticides or other harmful chemicals. By switching to the Own Greens method, you not only contribute to creating a better world, but also to your own health!
Meet the team
At Own Greens we work with a team of young, enthusiastic professionals. Below, we would like to introduce them to you.
John
As the founder of Own Greens I support our team of young professionals to bring the Own Greens experience to your homes.
Lennart
I'm involved in Own Greens since the start of the company. My main task is the daily management of Own Greens and the team. Having a background in engineering, I'm also involved on the technical side.
Sophie
As a copywriter for Own Greens, I am involved in everything related to text. For example, I write and check texts for the website and I make the captions for the posts on our social media.
Kirsten
As a student for the study Commercial Economics: Marketing of Social Business, I am writing my thesis. For this, I am working on the fitting positioning and communication towards the target groups.
Lorenzo & Matteo
Within Own Greens we are part of the product development team. We focus on the current and future design of PlantHomes.
